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Ticker:DWRI
Company Name: Design Within Reach, Inc.

Business Overview from 10-K filing for Design Within Reach, Inc.:

We are an integrated multi-channel provider of distinctive modern design furnishings and accessories. We market and sell our products to both residential and commercial customers through four integrated sales channels, consisting of our catalog, studios, website and direct sales force. We believe we have developed a national presence in modern design furnishings and a brand recognized for design excellence among our customers and the design community. We believe that we have created a differentiated business model that enables us to provide products to our customers in a more convenient, efficient and economical manner. We strive to broaden the base of modern design consumers, who we believe have been underserved in the United States. This belief has been driven by direct consumer feedback gathered over the last five years and our rapid sales growth, which was over 100 0.000000rom 2002 through 2004.     

View the full DWRI chart at Wikinvest

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