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Company Name: TiVo Inc. We are a leading provider of technology and services for digital video recorders, or DVRs, a rapidly growing consumer electronics category. Our subscription-based TiVo service improves home entertainment by providing consumers with an easy way to record, watch, and control television. The TiVo service also offers the television industry a platform for advertisers, content delivery, and audience measurement research. The TiVo service requires a TiVo-enabled DVR or set-top box. These may be purchased at major consumer electronics retailers throughout the United States or through our website. As of January 31, 2005, there were over 3.0 million subscriptions to the TiVo service. We currently derive revenues from three sources: • TiVo service revenues. Consumers subscribe directly to the TiVo service, by paying us either $12.95 per month or a one-time “product lifetime” fee of $299. g
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