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Tumblr's Adult Fare Accounts For 11.4% Of Site's Top 200K Domains, Adult Sites Are Leading Category Of Referrals How much of Tumblr is porn, and what is Yahoo going to do about it? On the latter, Yahoo CEO Marissa Mayer spoke to its plans for addressing content that is not “brand safe” earlier this morning on a call about its $1.1 billion acquisition of the site, saying that Yahoo will need to have “good tools for retargeting,” and will “monetize in a way that is tasteful.” But as for the former, it’s often been something of a black box – there simply wasn’t publicly available data. However, now, we may have some answers. According to an analysis of Tumblr’s 200,000 most-visited domains, 22,775 of them are adult – or 11.4 percent. The analysis was performed by web measurement firm SimilarGroup, a company which raised $2.5 million earlier this year with the intention of competing with Alexa’s stronghold in web rankings. The measurement firm analyzed the volume of visits to these adult subdomains, and found that 16.6 percent of the traffic that visits Tumblr takes place on adult blogs. In addition, 22.37 percent of incoming referral traffic from external sites to Tumblr is from adult websites, making that the leading category for referrals. Meanwhile, 8.02 percent of outbound traffic from Tumblr goes to adult websites. Below are some screenshots from SimilarWeb Pro, which shows Tumblr data from the past year (May 2012 to April 2013), detailing the breakdown of referrals and outgoing links: Neither Tumblr nor Yahoo responded to requests for comment, as of publication time. Tumblr’s secret to successful growth back in the early days, was in fact, its adult content. In some circles (read: mainstream users, typically men), it’s what the site is still known for today. Anecdotally, this is the kind of thing I hear all the time when I bring up Tumblr among members of this not-so-tech-savvy group: “Oh, you mean that porn site?” Uh-huh. To be fair, any site that relies on user-generated content is going to have a porn problem – even Instagram and Pinterest get dirty at times. But Tumblr seems to be better known for it than the others. Still, Mayer is right – it’s a matter of targeting Tumblr’s ads correctly when they do go live, to make sure that porn and brands are not living side-by-side on the same page. All Things D broke down why Tumblr’s porn stash is not a problem for Yahoo, explaining that Tumblr’s ads appear in the sidebar of
Mon, 20 May 2013 16:26:02 +0000
Zappos Rolls Out iOS App Update As It Ponders The Future Of The Mobile Shopping Experience Las Vegas-based apparel retailer Zappos rolled out an update to its iOS app today that saw the company fold some neat new features into the mix. Strictly speaking though , it's no drastic overhaul -- the Zappos mobile team instead focused largely on improving the fit and finish of their iOS-centric mobile experience.There are a few new graphical flourishes here and there (users can now change the animal that appears when adding an item to their cart), and user order history is much more visual than it was in days past -- it now integrates images into the mix rather than forcing users to jump into each order.
Mon, 20 May 2013 16:22:53 +0000
Dijit Brings Its Personalized Social TV App To PCs With The Launch Of NextGuide Web If the last few years have all been about building compelling mobile-first or mobile-only experiences, the latest trend seems to be bringing those experiences back to the web. (Just look at Instagram!) Anyway, with that in mind, social TV startup Dijit became the latest to follow this lead, with the launch of NextGuide Web.
Mon, 20 May 2013 16:00:34 +0000
E-Commerce Startup Monogram Launches A Publishing Platform For Shoppable Fashion Magazines Last fall, fashion commerce startup Monogram launched an iPad app that was aiming to be kind of like a mobile, shoppable magazine for those hip to fashion. It had all the makings of a great mobile commerce app: It looked good, it was easy to use, and it allowed viewers to buy all the latest fashions really easily.
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How much of Tumblr is porn, and what is Yahoo going to do about it? On the latter, Yahoo CEO Marissa Mayer spoke to its plans for addressing content that is not “brand safe” earlier this morning on a call about its $1.1 billion acquisition of the site, saying that Yahoo will need to have “good tools for retargeting,” and will “monetize in a way that is tasteful.” But as for the former, it’s often been something of a black box – there simply wasn’t publicly available data. However, now, we may have some answers. According to an analysis of Tumblr’s 200,000 most-visited domains, 22,775 of them are adult – or 11.4 percent. The analysis was performed by web measurement firm SimilarGroup, a company which raised $2.5 million earlier this year with the intention of competing with Alexa’s stronghold in web rankings. The measurement firm analyzed the volume of visits to these adult subdomains, and found that 16.6 percent of the traffic that visits Tumblr takes place on adult blogs. In addition, 22.37 percent of incoming referral traffic from external sites to Tumblr is from adult websites, making that the leading category for referrals. Meanwhile, 8.02 percent of outbound traffic from Tumblr goes to adult websites. Below are some screenshots from SimilarWeb Pro, which shows Tumblr data from the past year (May 2012 to April 2013), detailing the breakdown of referrals and outgoing links: Neither Tumblr nor Yahoo responded to requests for comment, as of publication time. Tumblr’s secret to successful growth back in the early days, was in fact, its adult content. In some circles (read: mainstream users, typically men), it’s what the site is still known for today. Anecdotally, this is the kind of thing I hear all the time when I bring up Tumblr among members of this not-so-tech-savvy group: “Oh, you mean that porn site?” Uh-huh. To be fair, any site that relies on user-generated content is going to have a porn problem – even Instagram and Pinterest get dirty at times. But Tumblr seems to be better known for it than the others. Still, Mayer is right – it’s a matter of targeting Tumblr’s ads correctly when they do go live, to make sure that porn and brands are not living side-by-side on the same page. All Things D broke down why Tumblr’s porn stash is not a problem for Yahoo, explaining that Tumblr’s ads appear in the sidebar of
Las Vegas-based apparel retailer Zappos rolled out an update to its iOS app today that saw the company fold some neat new features into the mix. Strictly speaking though , it's no drastic overhaul -- the Zappos mobile team instead focused largely on improving the fit and finish of their iOS-centric mobile experience.There are a few new graphical flourishes here and there (users can now change the animal that appears when adding an item to their cart), and user order history is much more visual than it was in days past -- it now integrates images into the mix rather than forcing users to jump into each order.
If the last few years have all been about building compelling mobile-first or mobile-only experiences, the latest trend seems to be bringing those experiences back to the web. (Just look at Instagram!) Anyway, with that in mind, social TV startup Dijit became the latest to follow this lead, with the launch of 
Last fall, fashion commerce startup