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Username Post: Review of Ash Maurya's Running Lean        (Topic#6373)
Posts: 249

Reg: 09-24-07

07-27-13 08:08 PM - Post#6791    

In 2011, I raised over a million dollars from angels and VC investors for an ad technology startup in the Facebook advertising space. One of the books I give credit to helping me found a successful startup is Ash Maurya's book entitled:
Running Lean

With the existence of cloud technologies and a bunch of software tools to run a business, there are plenty of opportunities for entrepreneurs to start an internet business.
One of the most sustainable business models is starting a software-as-a-subscriptio n service, sometimes called SAAS.
The key to starting a SAAS business is finding a problem to solve. How do you find the problem? How do you plan your SAAS business? How do you go to market with your software? How do you create a unique value proposition for your product?

These three important questions can be solved with the help of Running Lean. Running Lean gives you a path and an iterative trial-and-error process for asking potential users of your product. The book also gives you a one-page diagram that makes it easy for you to keep notes in your search process for the unique value proposition.

I recommend this book to all entrepreneurs who want to start a business, especially an internet software as a service business.

Running Lean

The book's chapters are:

1. Meta-Principles
2. Running Lean Illustrated
3. Create Your Lean Canvas
4. Prioritize Where to Start
5. Get Ready to Experiment
6. Get Ready to Interview Customers
7. The Problem Interview
8. The Solution Interview
9. Get to Release 1.0
10. Get Ready to Measure
11. The MVP Interview
12. Validate Customer Life Cycle
13. Don't Be a Feature Pusher
14. Measure Product/Market Fit
15. Conclusion

Appendix - Bonus Material - comments and insights on topics including: building a slow burn startup, thoughts on premature funding, achieving flow, pricing models, teaser and landing pages, sales letters, continuous deployment, conversion dashboards

Throughout the book, Ash shows when and how to use methods for activities like: business model planning, interviewing customers, setting up tests for hypotheses, pricing, determining your Minimum Viable Product (MVP), forming hypotheses and conducting tests.

The book isn't just theory. Ash moves beyond the discussion and rationale for using Lean Startup methods which Eric Ries covers in his book The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Ash uses tools, checklist, process flows, interview scripts, and visuals throughout the book to show you how to get the work done.

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Edited by dailystock_admin on 07-27-13 08:38 PM. Reason for edit: No reason given.

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