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Username Post: Review of Peep Laja's How to Build Web Sites That Sell        (Topic#6374)
Posts: 249

Reg: 09-24-07

07-27-13 08:46 PM - Post#6792    

If you have a web site business, you need to know the science of testing your web site scientifically to increase your traffic, leads or sales. Peep Laja's book. "How to Build Web Sites That Sell: A Scientific Approach" is one of the best books I have read in the last three years.

Peep Laja is a successful marketer. He intimately understands design, copywriting, information architecture, psychology, usability, and sales. He combines his expertise of the different areas of marketing to teach you how to build a website that produces results.

The book is divided into the following main sections:
Conversion Optimization 101
Understanding Users
Email Marketing
Writing Copy

This book provides the blueprint on how to run an effective online marketing program. Lots of examples are given to illustrate his points. I highly recommend this book to anyone that wants to increase his/her knowledge of online marketing and conversion optimization.

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Edited by dailystock_admin on 07-27-13 10:14 PM. Reason for edit: No reason given.

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